Jidenna and the Buy Naija Campaign

                           Jidenna and the Buy Naija Campaign.

Its quite easy disassociating oneself from a country like Nigeria considering the notoriousity of the country's numerous challenges, call it overwhelming. Plethora of Nigerians are ready to renounce their patriotism and ancestral background for visas or probably a means of checking out for greener pastures in a country battered by the evil stings of bad leadership for majority of the whole of its existence.

Nigeria is a great country with great people passionately gifted with every natural resources and human capability, it’s just preposterous when such a country rated as the 10th most endowed country in the world is now entangle in an economic crisis and worst in "technical recession" it is never because that was its fate but rather the path in creativity by her leaders has dragged her into. The prevailing economic crisis has triggered some sudden prodigal economic policies the "Buy Naija" policy.

For a nation exporting crude as its major trading exchange, the recent global crude oil crash market has compelled its worst economic days. No ninety percent import dependent country could ever thrive economically. With depleted forex market to import and huge financial deficit, a paradigm shift in trading system from an import reliant economy to an exporting country was indispensable to survive, then came "the buy naija campaign" The Nigerian citizen herself have become irredeemably beaten into to import dependent way of life, the preference of locally made goods is all time abysmally low and seen as inferior, detaching this mentality is now the cliché the government whose lip-service campaign is not even worth emulating considering the contrasting life political leaders demonstrate towards this campaign.

There is a dude born Nigerian father and American mother, less known in a country he his passionately selling to the world. He is Jiddenna Mobisson Theodore, born in Wiscousin United states, RnB hiphop singer. Jidenna is one of the four children of a one-time Professor in Enugu state University. He got into the spotlight with his hit single EPs titled "Classic Man" nominated for the grammies as rap song of the year and his billboard hit single with Janelle Monae "Yoga". He became the American darling. But one thing that has fascinated the world his direction was his style deeply rooted in Nigeria culture and song genre. Is love for the Nigerian culture has been exhibited at every opportunity he has got known with his notorious performance with "egungun" a Nigerian cultural masquerade display. What if our own musician right here can ostensibly show off in ankara, aso ofi outfit when performing on stage and help promote the Nigerian attire as compare to the show-off with the Gucci, Nike, Dolce and Gabbanna and the rest.

What if our musicians can help publicize the multiple Nigerian culture on their music videos rather than the oversea video shooting, ostensible display in Night clubs. Display of money and nude girls, vogue lyrics and cheap display of their wealth. Our creative industry is fast catching the wave globally if we cannot define our industry modelled with our culture and values with might end up importing Nollywood again.

By: Amos Isaac Tasheyon.